Beyond CRM: Why solar, heat pump and EV installation teams need a performance engine

There’s a difference between managing leads and managing performance. But all too often, installers are trying to get their CRM to do both.

Energy companies across the UK are facing a common challenge that’s quietly undermining their growth potential. As demand for renewable energy installations skyrockets, businesses find themselves wrestling with systems that weren’t designed to meet their needs.

The problem isn’t a lack of technology. It’s using the wrong technology for the job at hand.